I stumbled upon this presentation from Stanley Hainsworth, former VP global creative at Starbucks and now Founder and CCO of Tether, a creative agency based in Seattle WA.
I don’t know the specific reason why it was created, but it’s actually a good template for how to create a uniquely ownable brand. Track through the presentation and it will prompt you to consider your:
– back story
– value proposition
– sensory cues
…all the elements that together add up to creating an indelible brand footprint, cohesive expression…
…and a uniquely branded experience.
I’d suggest that you bookmark this presentation.