How to create a uniquely ownable brand

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I stumbled upon this presentation from Stanley Hainsworth, former VP global creative at Starbucks and now Founder and CCO of Tether, a creative agency based in Seattle WA.

I don’t know the specific reason why it was created, but it’s actually a good template for how to create a uniquely ownable brand. Track through the presentation and it will prompt you to consider your:

– back story
– narrative
– rituals
– relationships
– value proposition
– values
– products
– communication
– icons
– sensory cues

…all the elements that together add up to creating an indelible brand footprint, cohesive expression…

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…and a uniquely branded experience.

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I’d suggest that you bookmark this presentation.