The importance of brand in one simple sentence

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The most powerful statements are often the simplest.

Here’s one I came across yesterday. I wish I had said it.

It reinforces the importance of a brand in a very simple way:

Business plans can be knocked off, but a unique brand cannot.

Enough said.

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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