The importance of brand in one simple sentence

Screen shot 2014-12-08 at 9.28.28 PM
The most powerful statements are often the simplest.

Here’s one I came across yesterday. I wish I had said it.

It reinforces the importance of a brand in a very simple way:

Business plans can be knocked off, but a unique brand cannot.

Enough said.

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

Leave a Reply

Your email address will not be published. Required fields are marked *