What Tiffany’s and healthcare marketing should have in common
I came across this ad from Tiffany’s. This simple, sophisticated piece of communication that says a lot, without saying a single word.
But you still get it, right? It’s the power of that little blue box and the “love” inside.
What can healthcare marketers learn from Tiffany & Co?
1. Find your little blue box. It’s there, you just might have to dig deep.
2. “Own” your box – which can be a strategic idea or an executional element – and integrate it into everything you do.
3. Remember that emotion trumps reason, even for your prospective healthcare customers who happen to be people just like you.