What Tiffany’s and healthcare marketing should have in common

I came across this ad from Tiffany’s. This simple, sophisticated piece of communication that says a lot, without saying a single word.

But you still get it, right? It’s the power of that little blue box and the “love” inside.

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What can healthcare marketers learn from Tiffany & Co?

1. Find your little blue box. It’s there, you just might have to dig deep.

2. “Own” your box – which can be a strategic idea or an executional element – and integrate it into everything you do.

3. Remember that emotion trumps reason, even for your prospective healthcare customers who happen to be people just like you.

 

 

 

 

 

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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