Apple Watch’s simple, purposeful and powerful marketing message

Apple Watch’s simple, purposeful and powerful marketing message

Screen shot 2014-09-09 at 5.06.03 PM

I love this quote from Tim Cook, CEO, Apple about the company’s new watch.

“Apple Watch gives us the ability to motivate people to be more active and healthy. If you are someone who just wants to be a bit more active or someone who wants to track what you are doing during the day, or perhaps you exercise regularly, or even if you’re a very serious athlete, Apple Watch helps you live a better day.”

Why is it so powerful:

1. it’s simple

2. it’s human

3. it’s purposeful

4. it’s helpful

5. it’s all about the customer

It’s Apple.

 

Eric Brody

Eric Brody is President of Trajectory, the specialist health & wellness branding and marketing agency using every moment as an opportunity to move customers, brands and businesses upward to a new destination.