The fusion of health and fashion: Tory Burch and Fitbit
James Park, CEO and co-founder of Fitbit stated that “from day one, we’ve known that the form factor is crucial to creating a health and fitness device that will fit into people’s lifestyles and become truly wearable.” And isn’t this what it’s all about – finding fresh points of relevancy to make a bigger difference in people’s daily lives.
Here are a four other lessons learned we should takeaway about this partnership:
1. Marketing must work from the outside in – by starting with the customer, their world and their needs. And then building your brand around them.
2. Traditional category definitions make little sense any more – as boundaries continue to blur.
3. There are always new ways to stand out and be profitable – even in crowded markets like fashion and health.
4. Either disrupt or be disrupted.
I wonder who’ll be the first mens fashion designer to partner with Fitbit?