Healthcare marketing tips from GE CMO

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At the recent annual Business Marketing Association meeting, GE CMO Beth Comstock spoke about the importance of telling the story of their brand to create more long-term value and to drive sales.

Three key points from her talk about b-to-b marketing (very relevant to healthcare marketing):

1. It’s important to have a strong brand and communicate who you are to connect with people first.

2. You can’t sell anything if you can’t tell anything.

3. Marketing executives also need to build understanding and forge bonds with other parts of their companies to create value from the inside-out.

You can read the story here on Ad Age.com.

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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