A great example of brand marketing that really matters

In what other ways can you surprise and delight your customers?

If you want some inspiration about how you can strengthen the emotional connection and attachment to your brand, watch this video from WestJet airlines.

It’s a wonderful example of a brand’s actions speaking louder than words and of adding real value to customer’s lives (in very unexpected ways).

Importantly, it’s also an effort genuine to WestJet’s culture – built around caring for you, our guests, by providing a great guest experience.

In this case, it’s a brand experience that far exceeded guest expectations.

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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