A great example of brand marketing that really matters
In what other ways can you surprise and delight your customers?
If you want some inspiration about how you can strengthen the emotional connection and attachment to your brand, watch this video from WestJet airlines.
It’s a wonderful example of a brand’s actions speaking louder than words and of adding real value to customer’s lives (in very unexpected ways).
Importantly, it’s also an effort genuine to WestJet’s culture – built around caring for you, our guests, by providing a great guest experience.
In this case, it’s a brand experience that far exceeded guest expectations.