Trajectory’s healthcare branding work on Parks & Recreation

Who would have thought that our healthcare branding work would make it to prime time? Not featuring our advertising, but for our branding work for Orlando Health.

We had the good fortune to partner with the organization on its system-wide rebranding a few years ago. So who would have thought that settling in to watch Parks & Recreation this past week, we’d see our logo – adapted for the fictitious Montesian Memorial Hospital.

Screen shot 2013-10-20 at 7.31.52 PM

I’m hoping that one of the director’s from the show can give me the name of one of the senior executives from Montesian, as they really need a new logo

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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