Healthcare marketing that matters: BBH’s captivating, important, boundary-less work

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Kudos to BBH for producing this captivating, important, culturally boundary-less healthcare PSA — which just happens to be the only healthcare-related advertising up for a Cannes Film Festival award.

It’s work that every healthcare marketing person – whether you’re working for a health system, hospital, service line or specialty physician group – has the opportunity to create. Hopefully wants to create deep down inside.

All it takes is (actually a lot of) COURAGE…

• to dig deep for that powerful, universally connecting idea
• to fight for surprising and provocative work, because otherwise (as you really know anyway) it’s just more noise
• to create marketing that really matters as it has the opportunity to more meaningfully engage, unite and provoke change

You can (really should) watch the commercial here. And please share your comments.

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

7 thoughts on “Healthcare marketing that matters: BBH’s captivating, important, boundary-less work

  1. What a great example of bold and powerful advertising – healthcare or not. Thinking outside boundaries is one thing, but acting outside them is another. I watched this several times, each time engaged and thinking about the core message. Kuddos!

  2. This piece of communication tells a powerful story. The visuals are emotional and just when you think everything is going to be fine, the rug is pulled out from under you. It makes you stop and think about how precious your life is.

  3. Brilliant and hard to watch just once! You can always expect the unexpected with BBH. Kudos!

  4. Incredibly moving piece. It’s remarkable how a two minute video can take you on a life’s journey, through a roller-coaster of emotions, and then leave you thinking, wondering… Very impactful.

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