Beauty marketing launch: Trajectory’s new TV for SensatioNail Gel Polish

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Trajectory’s new TV work for California-based beauty marketer Pacific World’s SensatioNail Gel Polish is now on the air.

These Hands Can’t Wait is the new campaign that puts SensatioNail in the midst of its customers real lives – giving them the ability to do their own at-home (salon-quality) gel manicure in a way that seamlessly fits with their busy lifestyles.

SensatioNail is the first at-home gel manicure process that saves women time and money. The brand promises easy application, zero dry time and up to two weeks of dazzling, damage proof wear.

Goals of the beauty marketing campaign are to effectively establish SensatioNail as the authority in the at-home gel manicure category and to drive traffic and sales through key retail partners. While the campaign will ultimately be extended across print, web, public relations and social media, you can see the two new spots here and here.

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

2 thoughts on “Beauty marketing launch: Trajectory’s new TV for SensatioNail Gel Polish

  1. SensatioNail is a great brand and a leader in the field of at-home gel manicures. I was thrilled to be part of the team that developed the new TV campaign to build awareness and drive purchase of this international sensation. Woman are increasingly using nail polish and similar products as a way to express their personal style and personality. SensatioNail certainly provides a wonderful way to do this with a growing array of trend-setting gel colors that last up to 2 weeks, offering chip-free wear and high-gloss shine.

  2. Having directly worked on this project, I have to say how proud I am of what we (the Agency, Client and our partners) collectively developed for this brand – an approach that demonstrated the emotional and functional benefits of the product through the everyday realities of a woman’s life. We really put the 2-week wear to the test!!!

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