Marketing that matters – a billboard with benefits

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Here’s the world’s first billboard that converts air into drinking water. It was strategically placed in Peru’s rain-starved desert capital, Lima. Importantly, and thankfully, it produces enough water for hundreds of families each month.

It’s a collaboration between Mayo DraftFCB and Peru’s University of Engineering and Technology.

Watch this short video that explains the project.

We talk a lot about putting the customer at the center of our businesses, and delivering marketing that really matters to them. It doesn’t get much better than this!