Marketing that matters – a billboard with benefits

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Here’s the world’s first billboard that converts air into drinking water. It was strategically placed in Peru’s rain-starved desert capital, Lima. Importantly, and thankfully, it produces enough water for hundreds of families each month.

It’s a collaboration between Mayo DraftFCB and Peru’s University of Engineering and Technology.

Watch this short video that explains the project.

We talk a lot about putting the customer at the center of our businesses, and delivering marketing that really matters to them. It doesn’t get much better than this!

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

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