Marketing that matters – a billboard with benefits

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Here’s the world’s first billboard that converts air into drinking water. It was strategically placed in Peru’s rain-starved desert capital, Lima. Importantly, and thankfully, it produces enough water for hundreds of families each month.

It’s a collaboration between Mayo DraftFCB and Peru’s University of Engineering and Technology.

Watch this short video that explains the project.

We talk a lot about putting the customer at the center of our businesses, and delivering marketing that really matters to them. It doesn’t get much better than this!

Eric Brody

Eric Brody is President of Trajectory, launched in 1999, the specialist health & wellness branding and marketing agency using every moment to move customers, brands and businesses upward. Prior to Trajectory, Eric served as EVP and Management Board member at Interbrand (the world’s most influential brand consultancy). Before Interbrand, he held senior marketing positions at Beiersdorf Inc. and L’Oreal and advertising account management positions at Marschalk and Benton & Bowles.He has also taught as an adjunct professor at Seton Hall’s Graduate School of Communications and has lectured at Wharton Business School and Emory Goizueta School of Business.