How one mustache led to a global healthcare marketing movement

Can one mustache on a dare lead to raising $126 million in 14 countries for prostate cancer research? Yes it can.

Watch Adam Garone’s inspiring video: Healthier men, one moustache at a time.

Adam is co-founder of Movember, an initiative to raise awareness for men’s health, by having men grow out their mustaches every November. It’s a great testament to the power of passion and persistence, as Movember has now grown to become a worldwide healthcare marketing movement.

Proof that game-changing ideas are only limited by our imagination!

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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