Marketing and the new world order

Marketers from healthcare, to wellness, personal care and beauty and beyond are facing a new world order. Your customer’s world. It’s a world where technology leaves nothing to the imagination. Where consumers are connected, conversationalists and content creators. Where your organizations can no longer hide behind the curtain. And where your brands are expected to do more. To be more purposeful, open, experiential, enabling and personal.

But amidst this change, one thing has not. The need to nurture high energy brands that uniquely plant themselves in the minds of your employees, prospects and customers; and which allow for your organizations to create new value and ignite new growth.

Here are the traits of those high energy brands from a recent presentation: 7 Traits of High Energy Brands, supported with examples across a wide range of industries. It’s based on our hands-on experience helping a range of clients to see and think in new ways, perform better and ignite new growth. I hope you can benefit from this learning and integrate some of these ideas into your own efforts.

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

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