Creating new momentum: Trajectory’s healthcare marketing for Reading Hospital’s Women’s Services

Marketing Healthcare Today Magazine

I’m sharing this example of creating new momentum for customers, brand and organization – though the organization is our client The Reading Hospital and Medical Center. Think it’s okay to feature “us” just a few times a year.

I’m proud to say that our healthcare marketing campaign for The Reading Hospital’s Women’s Services was featured in the most recent publication of Marketing Healthcare Today Magazine. The campaign, “Every Woman Is A Work of Art. That’s Why We’re State Of The Art”, serves to establish The Reading Hospital as a nationally-recognized and contemporary player in the field of advanced OB/GYN services and related offerings for women across all stages of life.

According to Ann Valuch, Director of Marketing at The Reading Hospital, “the campaign energized our physicians and staff, and contributed to growing awareness, interest and volume.” Pre-campaign audience feedback (among Trajectory’s HerView™ database) revealed that women felt empowered and more connected to the service line based on the level of clinical and personal care available to them across all stages of their lives. And early campaign results indicate a 41% increase in prenatal class registration, 36% increase in website visits, and 24% increase in unique visitors to the website.

You can view some of the campaign components HERE.

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

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