Healthcare branding: when leaders walk the talk


We have the wonderful opportunity through our brand work to assist healthcare organizations and their healthcare marketing teams to energize and mobilize internal teams around common purpose and beliefs. It’s important, exciting and fulfilling work.

But as we all know, leadership demonstration is one important barometer of success. Will they walk the talk?

So we were thrilled when we recently presented to a board of a healthcare system whose brand we’ll soon be relaunching. Prior to our presentation, they were discussing a number of community-related topics. And much to our surprise and delight, the context for their decision-making and actions were the promises underlying the new tagline we developed.

Actions always speak louder than words. In this case, our four words are genuinely leading to greater actions. And it’s wonderful to witness.

Pretty cool!

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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