BodyMedia’s mission to improve your health

BodyMedia’s mission to improve your health

BodyMedia’s brand mission is to unlock and decipher the body’s secrets. And to put that information directly into the hands of individuals… empowering them to improve their lives.

This healthcare brand’s approach is to create simple, technology-based products that put actionable information into the hands of users to help them become healthier and happier. But beyond this, they want users to see their products as their most trusted, most used, and most valued companion for leading a healthy and fulfilled life.

The company has been unlocking and deciphering secrets of the body since 1999. They develop and market wearable body monitors that equip consumers with information they can use (pulling data at a clip of 5,000 data points per minute) to make sweeping changes to their own health and wellness beginning with weight management. The platform is the only system of its kind registered with the FDA as a Class II medical device clinically proven to enhance users’ weight loss by up to three times.

What I really appreciate about BodyMedia (beyond its functional benefits) is the brand’s really tight and compelling story (though its actions speak just as loud as these words):

• its essence is simply and powerfully conveyed through the tagline “Know Your Body. Change Your Life.”

• its Mission (stated above) is big, bold, and I imagine, pretty inspiring for employees.

• its Core Values are actually meaningful, distinguishing, and ones that internal audiences and partners can actually gauge their actions against.

• its Vision clearly pays off the mission. Beginning with being the catalyst that will revolutionize the quality and longevity of people’s lives around the world.

There are also some wonderful client video testimonials which speak to BodyMedia’s physical and emotional benefits.

I’m pulling for BodyMedia. We all should!

Eric Brody

Eric Brody is President of Trajectory, the specialist health & wellness branding and marketing agency using every moment as an opportunity to move customers, brands and businesses upward to a new destination.