Healthcare marketing: getting outside your box
Inspiration should come from many different places. Case in point being: Nestle’s New Weight Loss Program Pairs Pets With Their Owners.
Nestle’ launched this unique initiative in the US to help pet owners and their furry friends shed excess pounds together. The company’s pet and people weight management experts have teamed up to give owners of overweight pets an online program to help both them and their animals lose weight.
Is this initiative relevant to your healthcare marketing efforts? Absolutely. You just need to be open to looking at everything fresh.
Consider the power of friends (though not the furry kind) to…
– motivate each other and pursue progress together, which might lead to a “2 together” program
– influence each other, which could lead to a “BFF assist network”
– impact each other’s health and well-being, which could lead to a “power of two” program
Inspired by Nestle’s new program, we’re reminded of the powerful link between friendship and health, and therefore, a powerful marketing opportunity to be leveraged.