New healthcare brand momentum: Reading Women’s Health Services


The more momentum people sense from a brand, the greater its attraction and opportunity to create future value.

In this case, the brand is Reading Health’s Women’s Health Services. And it’s one of those rare times I’m writing about Trajectory client work.

Because Reading’s changing the game and creating new value for women. Who in turn, are carrying this healthcare brand forward and creating more value for the organization.

Reading’s created a comprehensive suite of Women’s Health Services for women at every stage of their lives. And combined with their highly personalized (uniquely branded) method of care – has created excitement inside and outside, changed attitudes and moved the needle on patient referrals and volume.

This integrated healthcare marketing campaign has played an important supporting role. It’s voice is personal, sophisticated, respectful and reassuring. Borne out of a lot of rich conversation with care givers and target prospects. It also creates value in and of itself, by being collaborative, enabling and unifying through its multi-channel delivery.

Congrats to Reading Women’s Health Services. They’ve really taken the lead in changing the game, and everyone’s winning.

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

Leave a Reply

Your email address will not be published. Required fields are marked *