Insight for healthcare marketers: social commerce trend report

Great information for healthcare marketers from outside category business leaders about what works and what’s next in social media.

Each year, thought leaders from major brands with expertise in social gather at the Social Commerce Summit, hosted by Bazaarvoice, to present the trends that shape best practices in social media. The 2011 Summit included speakers from Best Buy, Xerox, Newell Rubbermaid, L.L. Bean, Johnson & Johnson, Bazzavoice, Nationwide Insurance, Facebook, Dell, Estee Lauder, P&G and Adobe.

The four guiding themes that shaped the brand leader and social expert discussions, representing the key drivers of successful social strategies, include:

1. The immediacy of social gives brands consumer insights that drive business impact.
2. It’s a conversation, not a campaign.
3. Social media must scale across the organization.
4. Social gives consumers direct input to brands, creating wins for brands and consumers alike.

You can download the paper here.

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

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