Resource for healthcare marketers: a basic guide to Twitter

We all know the name, but truth be told, are not all up to speed about this microblogging site.

So here’s a great read. A compact, 32 page e-book, Twitter Business Guide: Communication and Marketing, written by Jean-Christophe Barre’ and Dr. Andreas Schroeter.

It covers everything from what and why and starting out, to understanding the nomenclature, the difference between using Twitter as a communications and marketing tool, to linking Twitter to your business and a conclusion of Twitter in 10 points.

In the spirit of this post, please re-tweet and help spread the wealth to others.