Resource for healthcare marketers: a basic guide to Twitter


We all know the name, but truth be told, are not all up to speed about this microblogging site.

So here’s a great read. A compact, 32 page e-book, Twitter Business Guide: Communication and Marketing, written by Jean-Christophe Barre’ and Dr. Andreas Schroeter.

It covers everything from what and why and starting out, to understanding the nomenclature, the difference between using Twitter as a communications and marketing tool, to linking Twitter to your business and a conclusion of Twitter in 10 points.

In the spirit of this post, please re-tweet and help spread the wealth to others.

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

One thought on “Resource for healthcare marketers: a basic guide to Twitter

  1. Hi, just required you to know I he added your web site to my Google bookmarks due to your layout. But seriously, I think your web web site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.

Leave a Reply

Your email address will not be published. Required fields are marked *