Health PSA: in search of healthier, hipper drinks

From the WSJ.com: Health Blog – Teen Boys Drink 273 Calories of Sugary Drinks Per Day.

The CDC published new stats on how much non-diet soda, sports drinks, energy drinks and fruit drinks we actually consume. And for teen boys, 12-19, the results aren’t pretty – 273 daily calories from sugar-sweetened drinks (with some 70% of them consuming sugary drinks on any given day).

To put this in context, the American Heart Association recommends no more than 450 calories per week from sugar-sweetened drinks, the equivalent of about three 12-ounce cans.

Any ideas on how to reverse this trend…to bridge the divide between those businesses born in pleasure and those in health? To please both these consumers and the health community?