Health brands creating new value: Allina Hospitals & Life Time Fitness

Health brands creating new value: Allina Hospitals & Life Time Fitness

Here’s a good example of two health brands collaborating to create new, and important, value for communities and patients.

Allina Hospitals & Clinics and Life Time Fitness are launching a new partnership to advance preventative health and wellness initiatives and awareness. It includes the introduction of Life Time’s myHealthCheck at Allina.

The collaboration will focus on several elements:

— Life Time plans to provide its comprehensive health and wellness assessment, and health promotion program, myHealthCheck, to Allina physicians, nurses and staff as a first step towards integrating health and wellness with health care

— Allina physicians are expected to be connected to Life Time destinations in Minnesota in order to provide medical education and counseling to Life Time members and staff, and medical services for Life Time endurance events

— The organizations plan to explore innovative opportunities to inject health and fitness expertise into traditional health care delivery

— Allina and Life Time will partner to provide integrated community health and wellness programs to the community with the goals of reducing overall health care costs and improving access to preventative health and wellness education and services.


Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.