As in any relationship, you’re only as strong as your significant other.
No different when it comes to your health brands and customers. Your organization’s, product or service brand energy is directly proportional to that of your customers. Because your brand can only grow stronger if your customers do. It’s very much a symbiotic relationship.
In effect, customers are your brand’s “strategic brand partners.” You link your future to theirs, through the value that your brand delivers. The more they advance, the more you advance. Side note, this is why it’s so important to periodically take the pulse or your customers – their lives, how they view the category and your offerings, where and how you fit and how they feel about you.
Remember that your future’s are intertwined. Elevate your customers and you’ll elevate your brand. Ensure that your must do’s equal their needs. Your differentiators equal their wants. And that your true distinguishers equal their most important aspirations.