You can do things instead of saying things. Empower people rather than control them. Engage them in dialogue instead of delivering a monologue. Create a community rather than focus on transactions.
Easy enough to say this, but you still need inspiration and fresh insights to make it happen. And there are many places to look.
Here are seven “ignition starters” (beyond the obvious one of Customer Insights) to help you see things differently and create new value for your customers and your organization:
1. Market Insights
2. Purchase & Experience Insights
3. Usage & Experience Insights
4. Brand Idea Insights
5. Cultural Insights
6. Future Insights
7. Outside Category/Role Model Insights
Are there others to add to this list?