High-energy brands create a constant sense of interest and excitement. Consumers sense that these brands see farther and move faster, are more responsive to their needs and more central to their lives.
But things like quality of care, outstanding care, best clinical care, latest technology and awards don’t count. They don’t distinguish you or suggest what customers can uniquely expect from your healthcare brand.
Stand for something. Or stand against something. But you must take a stand. Because comfortable and middle of the road is not a viable strategy for building a high-energy brand.