Health brand inspiration: the benefit of “state-of-the-heart” technology

Why state-of-the-heart technology, not state-of-the-art technology, is what really moves people.

Great video interview on Big Think, from Peter Gruber, Chairman and CEO, Mandalay Entertainment Group.

His premise, so wonderfully put and so true, is that what really moves people is not state-of-the-art technology, but state-of-the-heart technology. Ask yourself, he states, an important question: the benefit of this technology, how does it make us connect better? I don’t mean connect technically better, that’s important but how does it make us connect better. How does it get more and deeper heartfelt connection between people?

“Unless it moves something, unless it renders a benefit, unless it makes the distances closer, unless it makes it more resonant, more memorable, unless it offers a deeper meaning into your heart, into your soul, a deeper purposefulness, it’ll be vestigial, it’ll be gone.”

I think Peter’s words capture perfectly the true value of social media. The ability to listen, genuinely connect, and engage in real and respectful ways, as we’ve always valued and wanted.

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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