Health brand provider Carena adds ultra-convenience to services menu

Good example of a health brand creating new value for its patients.

Understanding that it’s not always possible for patients to leave home or work, Seattle-based medical services provider Carena has expanded its offerings to include virtual visits via webcam or phone.

The introduction of the service follows that of its 24/7 in-person house calls – offered as a convenience for those whose primary care physician wasn’t currently available. But 35,000 house calls later, the company created this new system that supports virtual house calls as well.

Patients have the option of a medical evaluation by phone, webcam or in person, depending on their specific requirements. Carena, meanwhile, can extend the geographic reach of its services while reducing costs for clients and patients.

If your health care organization doesn’t offer remote services, you might want to move that up the priorities ladder – as the two most obvious benefits of added convenience and immediacy are pretty compelling to patients.

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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