Hospital and Best Buy brands conduct “patient test”

Healthcare clinics and retailers combining their services to create added convenience for their customers has been happening for some time (e.g. Take Care Clinics in Walgreens).

Now, reversing this trend, Best Buy has entered into a test partnership with Memorial Hospital of South Bend, IN to (begin to) take their hospital gift shop into the technology age.

The store will carry a limited selection of Best Buy products (digital cameras, chargers, data cards, etc.) to help patients and guests stay connected during their treatment or visit, while the hospital will keep a percentage of the revenue. If test results are favorable, Best Buy may roll out the concept to other U.S. hospitals.

What do you think, are Best Buy and Memorial Hospital really creating new and greater value for families and patients? Interested to hear your point-of-view.

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

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