Inspiration for health brands: JWT’s 100 things to watch in 2011
For healthy lifestyle and healthcare brand marketers, take particular note of these things to watch:
#7 Bamboo. Which is being used in hair care products, and will find its way into bicycles to clothing.
#9 Banner Ads Doing More. Including live video, and letting viewers bookmark for later viewing and redemption.
#16. Buy One, Give One Away. Reflecting idea of purpose-driven brands.
#25. Digital Downtime. Taking breaks from digital, which studies have shown to relieve stress.
#35. F-Commerce. Allowing Facebook visitors to shop without leaving the site.
#36. Food, Ph. D. Science-inspired food products targeting medical conditions and beauty needs.
#48. Matcha. The powdered green tea is a functional ingredient high in antioxidants and caffeine.
#49. mHealth. Mobile health apps to help improve health care and change how patients and physicians interact.
#65. The Oprah Winfrey Network. Dedicated to self-improvement, personal transformation and entertainment.
#75. Scanning Everything. Scanning barcodes or QR codes with smartphones linking to more information.
#76. Self-Powering Devices. New gadgets requiring no battery or power cord.
#85. Storied Products. Consumers looking for personal connections to brands, through people and stories behind them.