Ben & Jerry’s: insight for healthcare marketers about marketing that matters

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Love these comments about honest and authentic marketing from Jerry Greenfield, in this video interview on American Express’s OPEN Forum.

Good insight for healthcare marketers on how to build depth of engagement with your audiences – and earn their loyalty – through marketing that they actually value and want. It’s marketing that builds engagement between your brand and consumers, between consumers and each other, and allows them to see themselves reflected in your ideas and actions.

So, beyond your service lines, your best docs and your recognition – how are you tapping into the passions of your communities and patients?

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

2 thoughts on “Ben & Jerry’s: insight for healthcare marketers about marketing that matters

  1. Good point Dan. But think you might be referring more to pharma rather than providers, i.e. health systems and hospitals.

    But still good lesson in that marketing can/should in and of itself add value to people’s lives. Good standard to gauge efforts against.


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