Book Review: Opportunity Screams, by Tom Asacker

Tom’s new book is Opportunity Screams.  It’s a book that will help you shift your perspective to see the world (your customers’ world) differently. It will help you more deeply engage your audiences. Gain their interest by focusing on their passions and hungers.  Build belief in your ideas by more powerfully bringing them to life.

Each of the three main chapters of the book (hint: they revolve around the highlighted words above) are easily digestible.  Each provides “a new way of thinking designed to open up your eyes to new possibilities.”  And each acknowledges and explains the “lock” and contains the “keys” to unlocking hearts and minds in today’s idea economy (the sub-title of the book).

If you really embrace and put into practice what Tom talks about, your work will be more meaningful. Because it will help you imagine and create new value for your audiences in ways they value and want. It will help you add significance and meaning to their lives – beyond pitching, broadcasting messages and defending the status quo. It will help you unlock their hearts and minds.

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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