Would you let a blogger spend a month inside your healthcare organization?


How transparent would your organization be willing to be?

The Museum of Science and Industry is sponsoring a contest where someone will be spending a full month at the museum – “living and breathing science 24/7 for 30 days” – and to write about their experiences along the way.

The winner’s mission will be to live in the 77-year-old institution and experience its fun and education while reporting their experience to the outside world via blog, Twitter and online video. More than 1,500 people from all 50 states as well as Antarctica and Australia sent in applications, according to a report in the Chicago Sun-Times.

Makes me wonder how many healthcare organizations would open themselves up to a blogger 24/7 for 30 days straight. Would you?

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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