The importance of your blog to your healthcare social media strategy

Companies are finding that blogs fill a specific niche that other forms of social media do not, says eMarketer senior analyst Paul Verna in this article appearing in

eMarketer forecasts continued growth in company use of blogs for marketing purposes. While just over one in three companies today have a public-facing blog used for marketing, that will rise to 43% by 2012. “Studies have shown that marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales—as well as improving customer service,” said Verna.

At the recent Strategic Social Media For Healthcare Conference in NYC, I spoke about blog as the nucleus of a healthcare social media strategy. Beyond your core offering, your blog – through your content, insights, solving of problems – offers your organization a great opportunity to make a meaningful difference in the daily lives of your communities and patients.

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

3 thoughts on “The importance of your blog to your healthcare social media strategy

  1. Adding social connection and relevant “breadcrumbs” for leading behaviors and change the blog-author is seeking is getting easier. It might not seem like healthcare blogs need “gamification” but there is a small niche in that market dedicated to “wellness gamification” and gamiconnection. Google those terms and see if you agree that they could add impact to healthcare blogs

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