Creating new value for health brand customers: make their agenda yours


As a marketer, you really only have one purpose. One ultimate gauge of success. That is, to continuously create new and greater value for your health brand customers.

Value that is defined on your customers terms and reflects their agenda. Value that transcends your messaging and your one-way communication about your organization and your offerings.

Ask yourself these three questions:

1. Is your marketing really adding value to your customers lives?
2. Are you helping them do something they want to do, or solve something that helps them achieve more than they could on their own?
3. If you were your customer, would you find you indispensable?

Make your customer agenda your agenda. You’ll create greater value for both of you.

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

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