Value that is defined on your customers terms and reflects their agenda. Value that transcends your messaging and your one-way communication about your organization and your offerings.
Ask yourself these three questions:
1. Is your marketing really adding value to your customers lives?
2. Are you helping them do something they want to do, or solve something that helps them achieve more than they could on their own?
3. If you were your customer, would you find you indispensable?
Make your customer agenda your agenda. You’ll create greater value for both of you.