Orlando Health: a healthcare system putting the social in social media

Orlando Health is one of Florida’s most comprehensive private, not-for-profit healthcare networks, caring for nearly two million Central Florida residents and 4,500 international visitors annually.

They’re also a health system that understands that social media really should be social (seemingly obvious, but not always put into practice). Case in point is their Family Is e-Scrapbook, which can be accessed from the home page of their website, and their Family Is Facebook page.

They reached out to the community to ask “tell us what family is to you.” This effort dovetailed with their “Family Is” multi-media campaign. Hundreds of responses were submitted and included in the e-scrapbook, many with personal and heartfelt reflections of what family means in their lives.

What I like about this effort is that it invites participation from people in ways that are really meaningful and genuine. In turn, it reinforces Orlando Health’s promise from its “family” members of caring for its communities like family. A win-win effort all around.

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

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