Health brand marketers: focusing on what really matters to customers


Do something meaningfully different that adds value to people’s lives.

This is the main message in the article I came across this morning – Ball of Brand Confusion – from Tom Asacker. He’s an author, speaker, and strategic advisor, and has been teaching and inspiring organizations and entrepreneurs for over 20 years on how to shake up their people, fill them with ideas and charge them with inspiration.

As this blog is dedicated to providing insights, tips and tools for helping health brand marketers to “imagine and create new value”, I’m glad to share this article. Thanks Tom.

Please have a read. And then pass it on to others. Because the opening sentence of this post is really what it’s all about – creating win/wins that help customers and companies grow stronger.

Would love to hear your thoughts.