Health brand marketers: focusing on what really matters to customers


Do something meaningfully different that adds value to people’s lives.

This is the main message in the article I came across this morning – Ball of Brand Confusion – from Tom Asacker. He’s an author, speaker, and strategic advisor, and has been teaching and inspiring organizations and entrepreneurs for over 20 years on how to shake up their people, fill them with ideas and charge them with inspiration.

As this blog is dedicated to providing insights, tips and tools for helping health brand marketers to “imagine and create new value”, I’m glad to share this article. Thanks Tom.

Please have a read. And then pass it on to others. Because the opening sentence of this post is really what it’s all about – creating win/wins that help customers and companies grow stronger.

Would love to hear your thoughts.

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

4 thoughts on “Health brand marketers: focusing on what really matters to customers

  1. Eric,

    Thanks for sharing this article by Tom Asaker. I could not agree more with his exhortation:

    “(We) are not in the propaganda and mind manipulation business; (we) are in theinnovation and happiness business. …Resist the cognitive pull of communication and persuasion on your strategic thinking and do something meaningfully different that adds value to people’s lives.”

    I have always tried to help my clients understand that brand creation and value has to be focused on the end customer. If the customer does not see genuine value then all our efforts begin to ring hollow in their ears, and marketing resources are wasted.

    Bravo,

    Flay

Leave a Reply

Your email address will not be published. Required fields are marked *