Creating greater value beyond your healthcare offering

Your market is changing all around you.

Traditional competitors are evolving. New ones are forming. Market forces are redefining customer expectations and challenging your traditional definition of “value.”

So how are you responding? What’s the idea that drives your brand and gives you permission to imagine and create new value for your healthcare customers and your organization?  Success, today and in the future, requires you to take this idea and translate it into adding more value to people’s lives beyond your core products and services.

Virgin takes its passengers to and from the airport. Cirque du Soleil gives its audiences theatre with (and redefines) their circus. Mayo Clinic is creating lifestyle products and mobile apps for its patients and expanded customer base. Fairmont gives its guests a BMW with their hotel stay.

How about you. What do you do to surprise, delight, and add more value to your customer’s lives?

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

3 thoughts on “Creating greater value beyond your healthcare offering

Leave a Reply

Your email address will not be published. Required fields are marked *