A healthcare marketers guide to navigating the social media landscape

On CMO.com, there’s a handy guide created by SEO and social media firm 97th Floor which analyzes which tools (across the social channels) are best for Customer Communication (add engagement here), Brand Exposure, Traffic To Your Site and SEO.  Here’s the link, where a downloadable pdf is also available.

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

6 thoughts on “A healthcare marketers guide to navigating the social media landscape

  1. Was interesting to see that digg and stumble ranked the highest when it comes to true traffic generation. Also interesting to see the varying values of digg, stumble and reddit since their offerings are so similar. Looks like digg comes out as the clear winner when deciding where to spend time and resources.

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