Insights for health marketers: consumer trend predictions in 140 characters

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This is TrendsSpotting’s third annual prediction report following major trends in six categories. What I found really interesting was that for 2010, as part of their “Influencer Series” they adopted this “tweet style” format.

Across many of the predictions, they identified these trends they suggest will influence consumer behavior:

• Healthy, Value, Stability, Disclosure, DIY

Enjoy. The report is a quick read.

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

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