Helping healthcare marketers to imagine and create new value

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Imagining and creating new value requires seeing what others don’t. Which starts with the desire to do so. Yet people are either wired to venture into new territory or not. So how do you identify the innovators inside your organizations?

Here’s a great article from Saul Kaplan, founder and chief catalyst of the Business Innovation Factory – 10 Ways To Recognize The Innovators In Your Organization.

Here are his top five (of ten) behavioral characteristics:

1) Innovators think there is a better way.
2) Innovators know that without passion there can be no innovation.
3) Innovators embrace change to a fault.
4) Innovators have a strong point of view but know that they are missing something.
5) Innovators know innovation is a team sport.

Are there other traits that you’d add to his list?

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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