What is your vision for Integrated Customer Relationship Marketing?
This post from Clive MacLean Recent Fortune 100 RFP’s Search For A New Breed of People2People Agency, provides good insight into the future of true brand engagement (through People2People marketing) and why customer relationships are becoming more and more important.
As we move deeper into this new “conversation economy,” true brand engagement and customer relationships are becoming more and more important. Marketers must strive to create ongoing and relevant dialogs with consumers, if they are to have any hope whatsoever of remaining part of the consideration set going forward.
This dialog – often times between customers themselves – creates new value for both customers and companies alike. Read on about what Clive has to say.