Tips to help healthcare marketers create true brand engagement

What is your vision for Integrated Customer Relationship Marketing?

This post from Clive MacLean Recent Fortune 100 RFP’s Search For A New Breed of People2People Agency, provides good insight into the future of true brand engagement (through People2People marketing) and why customer relationships are becoming more and more important.

As we move deeper into this new “conversation economy,” true brand engagement and customer relationships are becoming more and more important. Marketers must strive to create ongoing and relevant dialogs with consumers, if they are to have any hope whatsoever of remaining part of the consideration set going forward.

This dialog – often times between customers themselves – creates new value for both customers and companies alike. Read on about what Clive has to say.

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

3 thoughts on “Tips to help healthcare marketers create true brand engagement

  1. This is interesting, thanks for sharing! We just published a post incorporating some of the psychology behind the importance for engagement. Engagement is especially important when it comes to healthcare because of struggles with adherence.

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