Five power secrets of Twitter marketing for health + healthy lifestyle brands

There’s a right way and a wrong way to use Twitter for marketing. The wrong way is to make it about “you.” The right way (the only way) is to make it about “me”, the other person involved in the conversation. Done right, you’ll then reap the downstream rewards.

Here are five tips from Doug Firebaugh (SocialMediaBlogster.com) for Twitter marketing:

1. Marketing is all about relationship: first-second-third
2. Twitter is about “peripheral connections” that are in sync with you
3. Twitter marketing is about Trust, Trails and Teams
4. Twitter marketing is about secondary exposure – not just primary
5. Twitter marketing rests upon the platform of “First Effectual Impressions”

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

One thought on “Five power secrets of Twitter marketing for health + healthy lifestyle brands

  1. The purpose of Twitter is to receive and deliver short messages from other Twitter users. Many use it only to interact socially, but Twitter is also becoming a great tool for online marketing. 

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