A Look Back: Ten brands to watch in 2001

Found a very old issue of Brand Marketing, and thought it would be fun to report on their “top ten brands to watch in 2001.”

1. Amazon
2. America Online
3. AT&T
4. Hillary Clinton
5. Firestone
6. Napster
7. Nokia
8. Onstar
9. Revlon
10. xfl (upstart that challenged the NFL, with a bunch of players who almost made the NFL)

As the magazine reported, the list includes some that are in the ascendant, others that are definitely teetering and still others that will simply demand attention no matter which way they break.

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

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