Specialists in moving health + wellness customers,
brands and businesses upward

See How

Evolving A Life-Changing
Fertility Benefits Brand

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Rebranding & Launching
An Expanding Health System

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Relaunching to
Ignite Better Growth

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Attracting Patients for
Aesthetic Procedures

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Rallying Around The
Fight Against Cancer

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Launching A Mass
Market Skincare Brand

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Launching A Healthcare
Facility Through VR

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Trajectory is a specialist agency working across the health + wellness continuum – from skin care products and supplements, to beauty and medical devices, physician groups, hospitals, health systems and nonprofits. These are the brands we know best, and immerse ourselves into everyday. We combine brand consulting, design, marketing and technology – to help clients use every moment to move their B2C and B2B customers, brands and businesses upward. For some clients, upward means launching a new skincare brand, a new state-of-the-art surgical facility or a new vitamin and supplement brand. For others, it's a rebranding of a health system or a repositioning of a professional skincare brand. And still for others, energizing an existing business through content marketing and social media, a new integrated approach to marketing healthcare services or improving a brand's digital presence. For all, upward means capturing new growth, creating more meaningful and reciprocal customer relationships and standing out from the crowd.

Upward also reflects our culture. It’s what unites us, inspires us and what we work towards. Individually and collectively. Work that moves customers, brands and business. Upward.

What Our Clients Say About Us…

Trajectory was a tremendous branding partner, creating our new brand from the ground up. Their health and wellness expertise – from creating our brand strategy and brand messaging, through to logo development and website creation – was invaluable. Their collaborative approach was vital in creating this new brand that we’re all so proud of.

Vitanova Vitamins & SupplementsMarketing Director

Over three years, Trajectory shaped and launched three new NFL apparel brands and developed their integrated marketing campaigns. Each delivered above-forecasted, non-game day revenue. They’re a great branding and marketing partner, consistently and collaboratively helping build our NFL consumer products business.

NFL Consumer ProductsSVP Consumer Products

Thank you for Trajectory’s splendid healthcare rebranding work. You’ve done an outstanding job blending respect for the past with gentle nudging of inherently sensible and winning ideas. Our health system brand is an emotional lightning rod for many, and you navigate it extraordinarily well.

Reading Health SystemChairman of the Board

Of all the strategic and creative agencies I’ve worked with in the past, Trajectory is second to none! They’ve helped us achieve a number of our branding and marketing goals in a crowded skincare market, including launching our new products. Their impressive work has helped us move the needle across all of our professional touch points.

NeoStrata Professional Skin CareMarketing Director

In 25 years of healthcare marketing, I’ve never seen a better orchestration of staff and outside resources to reach an organization’s ambitious goals. Trajectory has been an outstanding healthcare branding and marketing partner and their work has contributed enormously to our resounding success.

Orlando HealthVP Strategic Communications & Marketing

After years of working with healthcare marketing firms large and small, I found an agency that understood immediately the concept, look and feel of an often difficult service line – cancer – to bring to the public. Trajectory conceived and designed a healthcare marketing campaign that was meaningful, beautiful and really reached our audience. I look forward to continuing our relationship.

RWJ University Hospital HamiltonDiane Grillo, Vice President

You always hit the strategic and creative bullseye. There are no mistakes, no surprises and you make us look good to the public, to our Board and others. While others talk this, Trajectory does it. From brand strategy to brand messaging to marketing campaign execution, you’ve been wonderful partners.

Liberty Science CenterVP Marketing

While we take the act of providing a reference seriously as it reflects on our reputation, this is an absolute pleasure for us. You have a fan in Freedom Eldercare and we can speak honestly to the professionalism your healthcare marketing agency exhibits on a daily basis.

Freedom EldercareCEO

We didn’t realize how smart we were to engage Trajectory for our healthcare rebranding. They’re a strong marketing agency partner, adding tremendous value to our organization. We greatly appreciate the relationship we’ve developed and look forward to nurturing and growing it in the future.

ERT Global Cardiac SafetyExecutive Vice President

Trajectory was a wonderful strategic and creative healthcare marketing partner through our rebranding of Eclipse. Their know-how and guidance – from brand strategy, to brand messaging, brand architecture through to brand identity development – helped us to push the boundaries and deliver strong results. Their partnership has revitalized Eclipse, and we look forward to tremendous sales momentum.

Eclipse CROHead of Business Development & Marketing

Trajectory excels in brand building. From our health system rebranding through to our external brand and service line marketing campaigns, they’ve captured what makes us special to our Central NJ communities. And they’ve done this in a way that has brought all of us closer in our mission. They are a very professional, insightful and creative healthcare marketing agency.

Princeton HealthCare SystemCEO

Trajectory has been an invaluable partner in launching Aquation into the mass skin care market, and they’re really an extension of our team. Beyond their branding, marketing and creative chops, this new brand launch required tight collaboration, strong management, keen problem-solving skills and a positive get-it-done attitude. We love their energy, focus and passion for our business.

Advanced Beauty, LLCAquation Marketing Director

We initially hired Trajectory to guide us through a corporate naming assignment. This led to our corporate re-branding and we haven’t looked back since. They’re a wonderful, trusted and valued strategic and creative branding and marketing agency partner to QMed.

QMED Disease ManagementPresident & CEO

The scope of this new beauty tool product launch (the first of its kind in the skincare market) has truly been soup-to-nuts, and it was critical that we get it right. Through every step of the process, Trajectory’s branding and marketing work has been stellar. They’re an extraordinarily talented shop delivering great work on time and on budget. In fact, we’ve asked them to become our agency of record.

PaloVia Skin Renewing LaserGlobal Marketing Director
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