Moving health + wellness brands upward
to a new destination

See How

Evolving A Life-Changing
Fertility Benefits Brand

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An Expanding Health System
Rebrand & Launch

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Relaunching to
Ignite Better Growth

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Attracting Patients for
Aesthetic Procedures

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Rallying Around The
Fight Against Cancer

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Launching A Mass
Market Skincare Brand

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Launching A Healthcare
Facility Through VR

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Trajectory is a specialist health + wellness branding and marketing agency using every moment as an opportunity to move customers, brands and businesses upward to a new destination. For some clients, reaching a new destination means launching a new brand. For others, its rebranding. And often, energizing an existing business. For all, it’s about finding pathways to new growth, engaging customers more deeply and standing out from the crowd. Our clients span the health + wellness continuum – from health systems, hospitals and payers, to medical and beauty devices, skin care products and supplements. These are the brands and audiences we know best, and have helped grow better business for clients since 1999.

What Our Clients Say About Us…

After years of working with healthcare agencies large and small, I found an agency that understood immediately the concept, look and feel of an often difficult service line – cancer – to bring to the public. Trajectory conceived and designed a healthcare marketing campaign that was meaningful, beautiful and really reached our audience. I look forward to continuing our relationship.

RWJ University Hospital HamiltonDiane Grillo, Vice President

We didn’t realize how smart we were to engage Trajectory for our healthcare rebranding. They’re a strong strategic partner, adding tremendous value to our organization. We greatly appreciate the relationship we’ve developed and look forward to nurturing and growing it in the future.

ERT Global Cardiac SafetyExecutive Vice President

We initially hired Trajectory to guide us through a corporate naming assignment. This led to our corporate re-branding and we haven’t looked back since. They’re a wonderful, trusted and valued strategic and creative branding and marketing partner to QMed.

QMED Disease ManagementPresident & CEO

Over three years, Trajectory shaped, launched and developed the marketing campaigns for three new NFL apparel brands delivering above-forecasted, non-game day revenue. They’re a great partner, consistently and collaboratively helping build our business.

NFL Consumer ProductsSVP Consumer Products

Trajectory has been an invaluable partner in getting Aquation skin care to market, and they’re really an extension of our team. Beyond their branding, marketing and creative chops, this new brand launch required tight collaboration, strong management, keen problem-solving skills and a positive get-it-done attitude. We love their energy, focus and passion for our business.

Advanced Beauty, LLCAquation Marketing Director

Thank you for Trajectory’s splendid rebranding work. You’ve done an outstanding job blending respect for the past with gentle nudging of inherently sensible and winning ideas. Our health system brand is an emotional lightning rod for many, and you navigate it extraordinarily well.

Reading Health SystemChairman of the Board

Trajectory was a tremendous branding partner, creating our brand from the ground up. Their health and wellness expertise – from creating our new brand identity, through to positioning, logo development and website creation, was invaluable. Their collaborative approach was vital in creating this new brand that we’re all so proud of.

Vitanova Vitamins & SupplementsMarketing Director

The scope of this new product launch has truly been soup-to-nuts, and it was critical that we get it right. Through every step of the process, Trajectory’s branding and marketing work has been phenomenal. They’re an extraordinarily talented shop delivering excellent work on time and on budget. In fact, we’ve asked them to become our agency of record.

PaloVia Skin Renewing LaserGlobal Marketing Director

While we take the act of providing a reference seriously as it reflects on our reputation, this is an absolute pleasure for us. You have a fan in Freedom Eldercare and we can speak honestly to the professionalism Trajectory exhibits on a daily basis.

Freedom EldercareCEO

You always hit the strategic and creative bullseye. There are no mistakes, no surprises and you make us look good to the public, to our Board and others. While others talk this, Trajectory does it.

Liberty Science CenterVP Marketing

Trajectory excels in brand building. From our health system rebranding through to our external brand and service line campaigns, they’ve captured what makes us special to our Central NJ communities. And they’ve done this in a way that has brought all of us closer in our mission. They are a very professional, insightful and creative group.

Princeton HealthCare SystemCEO

Trajectory was a wonderful strategic and creative brand partner through our rebranding of Eclipse. Their know-how and guidance, from brand platform through to brand identity formation, helped us to push the boundaries and deliver strong results. Their partnership has revitalized Eclipse, and we look forward to tremendous sales momentum.

Eclipse CROHead of Business Development & Marketing

In 25 years of healthcare marketing, I’ve never seen a better orchestration of staff and outside resources to reach an organization’s ambitious goals. Trajectory has been an outstanding branding and marketing partner and their work has contributed enormously to our resounding success.

Orlando HealthVP Strategic Communications & Marketing

Of all the strategic and creative agencies I’ve worked with in the past, Trajectory is second to none! They’ve helped us achieve a number of our branding and marketing goals, including launching our new products. Their impressive work has helped us across all of our professional touch points.

NeoStrata Professional Skin CareMarketing Director