Trajectory is a brand strategy + activation firm specializing in the increasingly connected industries of HEALTHCARE, PERSONAL CARE and WELLNESS & LIFESTYLE. Our expertise is in unlocking the potential for brands that assist people in their
quest to get healthy, feel healthy and live healthy.
"Thank you for your splendid work You have done an outstanding job blending respect for the past with gentle nudging of inherently sensible and winning ideas. Our brand is an emotional lightning rod for a lot of folks, and you navigate it extraordinarily well."
"Our entire Consumer Products team endorsed working with Trajectory with the goal of generating non game-day revenue. Over three years, they've shaped, launched and marketed three new apparel brands that delivered above-forecasted revenue. They're a great partner who has consistently helped build our business."
"In my 25 years of healthcare marketing, I've never witnessed a better orchestration of staff and outside resources to reach an organization's ambitious goals. Trajectory has been an outstanding partner to Orlando Health, and an enormous contributor to our resounding success. Over two years, they've worked hand-in-hand with our leaders and teams — on branding and marketing — and never missed a beat."
"We asked the impossible. Trajectory delivered. From concept to delivery of our final website, Trajectory has brought to life our commitment to redefine how a women's organization will thrive, and be defined, in the future. The site is a monumental step in our successful rebranding, and it effectively serves the individual needs and desires of each of our audiences. We've accomplished so much in the past three years, and Trajectory has been an invaluable partner each step of the way."
"We engaged Trajectory for a system-wide rebranding. All along the way, they've exhibited great expertise, creativity, passion and dedication. They've opened the eyes of leadership, garnered Board support, engaged physicians and our nearly 9000 employees."
"While we take the act of providing a reference seriously as it reflects on our reputation, this is an absolute pleasure for us. You have a fan in Freedom and we can speak honestly to the professionalism that everyone at Trajectory exhibits on a daily basis"
"We first hired Trajectory to sharpen our positioning, and their work was great. They've since worked across our entire product portfolio – on packaging, DM, consumer and trade programs and new promotion ideas. They're a smart and passionate team who've contributed to building our brand and business."
"I've said it before and I'll say it again – you hit the nail on the head with what you developed for us strategically and creatively. What you gave us is our organization's culture, our gravitas, our collective personality. You have a fan in me, and hundreds of others, and I'll be recommending you to any clients that need the special kind of magic that you deliver."
"What stands out about Trajectory is that you always hit the strategic and creative bullseye. There are no mistakes, no surprises and you make us look good to the public, to our Board and others. While others talk this — you do it."
"Trajectory excels in brand building. From shaping and guiding our brand launch through to our external brand and service line campaigns, they’ve done a great job of clarifying what makes our organization special to our Central NJ communities. And they’ve done this in a way that has brought all of us closer in our mission. They are a very professional, insightful and creative group."
"We initially hired Trajectory to guide us through a naming assignment. This led to a (very successful) corporate re-branding, and we haven't looked back since. They're a wonderful, trusted and valued strategic and creative partner to our organization."
The scope of this new product launch has truly been soup-to-nuts, and it was absolutely critical for Palomar to get it right. Through every step of the process, Trajectory's been a phenomenal partner. They are an extraordinarily strategic and creative brand-led shop that delivers excellent work on time and on budget. In fact, we’re so pleased that we have asked them to become our agency of record. I highly recommend their work.”
“We didn’t realize how smart we were to engage Trajectory. You’ve been a passionate and strong strategic partner, adding tremendous value to our organization. We greatly appreciate the relationship we have developed in such a short period and look forward to nurturing and growing it in the future.”
Trajectory was a wonderful brand development partner, both strategically and creatively, as we reinvented our eclipse brand. Their strategic know-how and guidance, from brand platform creation through to the brand identity formation, helped us to push the boundaries and relaunch eclipse for strong results. Their partnership in this endeavor has truly revitalized eclipse for both our employees and customers alike, and we look forward to trememdous sales momentum.
Trajectory was a tremendous partner, helping us to build our new brand from the ground up. Their expertise in creating our new brand identity, from positioning and logo development to website creation, proved invaluable. Their collaborative approach was vital in creating a brand we are proud of and that will resonnate with our target clients.
Of all the creative agencies I have worked with in the past, Trajectory is second to none! They've helped us achieve a number of our advertising and marketing goals, including the creation of our new branding. Their impressive work has helped us communicate our brand positioning in a memorable and consistent manner across all of our professional touch points.